What is it?

Horaya Mart is a special grocer that sells limited and unique groceries unlike the ones you see in supermarkets. Horaya Mart is a distributor for one of the companies I work for; Asyura Paste. 

Asyura recently launched a new line of products under Asyura Premium that will be sold and distributed by Horaya Mart only. Before Horaya Mart is introduced, Asyura Premium was previously only sold during events and on Grab. It is purposefully not sold in markets so as to introduce Horaya Mart. 

My role: Content creator (video, photo, post-production for social media)

Asyura Premium first launched in January 2022, starting the first phase of promotions.

After the launch of the products, Asyura collaborated with a halal gourmet meat supply, Punched Foods, to provide a series of various dishes and recipes using their products.

During this time, I edited every single Punched Foods x Asyura Premium video to promote the special and unique foods sold by the two different companies.

Introduce the people behind the Asyura team. The theme of this phase was Gratitude.

Not only were the staff of Asyura given the spotlight, but also the distributors and retailers that have been there with Asyura since the start as a way to appreciate their support. 

After a bit of hype up from the Asyura brand and even celebrities like Chef Bob, Horaya Mart released Asyura's new sambal, which is only available in Horaya Mart.

My role: Producer and Editor in Post-Production

More to come in this Phase that have yet to be rolled out to continue promoting the launch of Horaya Mart.

Thus far in the campaign, I help with content creation through visuals, editing and directing, and upcoming articles about food and delicious recipes (as a copywriter).