Three C's of Active Ageing Plan 2023
Done for Ministry of Health, their communications team reached out to me to create an explainer video for their latest campaign on active ageing for senior citizens in Singapore.
I brought forth my good friends Natasha (Producer), Ridzuan (Editor) and Suan Hui (Videographer), to work together on this project. I led the video project as the Director, with the assistance of Mubin Saadat.
This video was done for Ministry of Health in Singapore.
My team and our talents involved.
Production at Admiralty's Rooftop Garden.
Explainer video played all over Singapore for general public.
Their campaign
We worked with the MOH team for communications to produce and edit the explainer video. The Instagram video posted on the right was made by the MOH team to promote the collaboration of polytechnic students and MOHH.
MOH is an important part of the government that oversees the health of the entire population in Singapore. In this campaign, we target the ageing population to keep fit and stay healthy as they get older, and especially after Covid-19.
This video that I produced was played everyone in Singapore where most of the elderly would be - eg. The screens in clinics, the hospitals and especially Facebook.
My role:
- Director: Came up with the idea, the visuals, the script and assembling the team
- Producer: Found the setting & place of the video, finding the talents, the equipment needed and main communicator with the communications team
Watch My Video
This is the finished product for the Active Ageing action plan of 2023, directed and produced by yours truly (edited by the MOHH team).